How to become a music promoter: Sally's story

Music promoters work closely with musicians. They find new acts and then manage and develop their careers.

Sally Bryant is a music promoter at Futuresound Group. She also manages new artists on a label called Dance to the Radio. Sally always knew that she wanted to work in the music industry and became a promoter after studying Popular and World Music at university and working at gig venues whilst still a student.

Scroll down for more information on skills, working hours and salary.

Sally explains what her job as a music promoter and manager for FutureSound Group involves.

What skills do I need?

Aside from a demonstrable passion for the music industry and a knack for discovering new musical talent, you will also need:

  • good verbal and written communication
  • the ability to lead and motivate a team
  • strong organisational skills
  • excellent marketing and promotion skills.

A similar job to a music promoter is a music promotions manager. Music promotions managers publicise recording artists or live music events.

What to expect if you want to be a music promotions manager

  • Music promotions manager average salary: £24,000 to £65,000 per year
  • Music promotions manager typical working hours: 38 to 40 hours per week. You may work evenings, weekends and bank holidays.

What qualifications do you need to be a music promotions manager?

You could get into this role via a university course, a college course, an apprenticeship, volunteering or applying directly.

Sources: LMI for All, National Careers Service

This information is a guide and is constantly changing. Please check the National Careers Service website for the latest information and all the qualifications needed.

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Beth: music PR manager