How to become a music promoter: Sally's story

Music promoters work closely with musicians. They find new acts and then manage and develop their careers.

Sally Bryant is a music promoter at Futuresound Group. She also manages new artists on a label called Dance to the Radio. Sally always knew that she wanted to work in the music industry and became a promoter after studying Popular and World Music at university and working at gig venues whilst still a student.

Scroll down for more information on skills, working hours and salary.

Sally explains what her job as a music promoter and manager for FutureSound Group involves.

What skills do I need?

Aside from a demonstrable passion for the music industry and a knack for discovering new musical talent, you will also need:

  • good verbal and written communication
  • the ability to lead and motivate a team
  • strong organisational skills
  • excellent marketing and promotion skills.

What to expect if you want to be a music promoter

Sally is both a music promoter and a music manager. If you want to find out more about what to expect as a manager, check out Colin Lester's story.

What will I get paid? Salaries can vary between £12,000 to £60,000 per year.

Where will I work? You will mainly be office-based and may need to attend gigs or other industry events too.

What are the working hours like? It depends on the project, but some weekend or evening work is likely.

What qualifications do you need to be a music promoter?

Experience and knowledge of the music industry is essential. Qualifications in music production, marketing, or music business could also be helpful.

Wondering about more careers in the media industry? You might also like:

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