What it is like to be… a music promoter and manager?

Music promoters work closely with musicians. They find new acts and then manage and develop their careers.

Sally Bryant is a music promoter at Futuresound Group. She also manages new artists on a label called Dance to the Radio. Sally always knew that she wanted to work in the music industry and became a promoter after studying Popular and World Music at university and working at gig venues whilst still a student.

Scroll down for more information on skills, working hours and salary.

Sally explains what her job as a music promoter and manager for FutureSound Group involves.

What skills do I need?

Aside from a demonstrable passion for the music industry and a knack for discovering new musical talent, you will also need:

  • good verbal and written communication
  • the ability to lead and motivate a team
  • strong organisational skills
  • excellent marketing and promotion skills.

The lowdown

What will I get paid? Salaries can vary between £12,000 to £60,000 per year.

Where will I work? You will mainly be office-based and may need to attend gigs or other industry events too.

What are the working hours like? It depends on the project, but some weekend or evening work is likely.

What qualifications do I need? Experience and knowledge of the music industry is essential. Qualifications in music production, marketing, or music business could also be helpful.

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