Using register for posters and leaflets

Home learning focus

Learn to use the correct register in posters and leaflets.

This lesson includes:

  • three videos

  • three activities


Register is all about the way that you say or write about something. It changes the way people understand what you say or write.

Watch this video to understand what register is and how it can impact your writing.

Using register in your writing.

There are lots of types of register including formal or informal. It's important to choose the right tone for a particular situation. For example:

  • Formal - My dear Sir, could you make the ride a little faster please?

  • Informal - Faster please, mate!

Register can also change the vocabulary and/or the style of your speech or writing.

For example, a doctor might say:

  • Professional - Hello Madam, you’ve been in the wars, haven’t you? Don’t worry you’re in good hands now.

  • Unprofessional - Alright! You look like a right mess! The quacks at the hospital need to have a look at you!


Posters are everywhere. They are used to provide information, sell products or advertise events by grabbing someone’s attention. They can be written in either the formal or informal register.

Watch this video to learn about the different features you can use to design an effective poster.

Make your poster eye-catching by following these simple rules.

There are several things to think about when creating a poster:

Register - Who is your poster for (the audience)? Once you know this, decide on the register of your poster. Is it formal or informal? Serious or light-hearted?

Title - this should be short, simple and catchy. You may use alliteration or rhyme to make it memorable.

Important Info - you may include some of the 5Ws here (when, where, who, what, why).

Fonts and colour – choose a font style and colours that suit the design of the poster and will appeal to the audience.

Images - one large striking image will make your poster seem less cluttered than including lots of smaller images.

Persuasive Language - you may use persuasive language (such as opinions, quotes, or emotive language) to make your poster more memorable.


Leaflets are very different to posters and are used to inform and persuade people about different things.

Watch this video to find out more.

A step-by-step guide to creating a leaflet.

There are several key features to think about when creating a leaflet.

Plan first - leaflets contain lots of information, it is useful to plan them first!

Layout - take your time to carefully place your text and images so that they engage your reader.

Title - bold catchy titles draw the reader’s attention.

Summary - use persuasive language and writing devices - such as alliteration - to engage the reader.

Subheadings & short paragraphs - organise the text using subheadings for each section. Short, snappy, informative paragraphs below each subheading will make your text easy to read.

Images - eye-catching images can be used to persuade and inform the reader.

Maps, Graphs and Charts - these can be used to share complicated information in an attractive and easy to read way.

Register - is your leaflet formal or informal? Serious or light-hearted? Think carefully about the audience before deciding on the register.


You may need paper and a pen or pencil for some of these activities.

Activity 1

Now that you know more about creating an attractive poster, try this quiz.

Activity 2

Check your understanding of leaflets with this short quiz.

Activity 3

Now, watch this video to learn more about the River Ganges in India.

Get creative! Produce an attractive, informative and effective poster OR leaflet about the River Ganges.

You can choose what you would like to make – it’s up to you!

Think carefully about:

  • general facts
  • how the poster OR leaflet will be used
  • why it is important
  • the Ganges paradox

Super challenge

Think carefully about your audience - make sure you choose the correct register for your poster or leaflet. Will it be formal or informal? Serious or light-hearted?

Top tips!

  • Make sure you think about the font, diagrams and layout so that the reader gets the most out of your leaflet or poster!
  • Have you included the key features described in the lesson?

Where next?

In this lesson you have learnt to use imperative verbs to write instructions.

There are other useful articles on Bitesize to help you:

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