How to become a digital marketing assistant: Jack's story

Meet Jack, 21, and find out about his life as a digital marketing assistant at the famous Abbey Road music studios. Part of our Bitesize world of work series.

For me, music is everything. I couldn't wake up without it!

  • Jack always loved music and completed a two-year music course at the Academy of Contemporary Music
  • Jack found breaking into the music industry tough. He took an unpaid internship with a record company and worked in the Abbey Road Studios bar and shop
  • When a job came up as digital marketing assistant he jumped at the chance to learn more about the studios
  • He now assists with the online shop, advertising campaigns, graphic design and also interviews artists who use the Abbey Road Studios
  • Jack is able to use the studios to work on his own music in his own time.

Jack's career path

Jack's career path

What to expect if you want to be a digital marketer

Jack’s love for music led him to working behind the scenes at Abbey Road studios as a marketing assistant. Digital marketers promote brands, products and services through social media, websites and apps.

  • Digital marketeer salary: From £20,000 to £50,000
  • Digital marketeer hours: 37 to 39 hours per week
  • Typical entry requirements: There is no single route to starting your career in marketing as an assistant
    You can get into this job through a university course, a college course, an apprenticeship, or specialist courses run by private training organisations. You could do a higher national diploma or degree in Marketing, Management, Business Studies or Public Relations. You'll usually need two to three A-levels or equivalent to do a degree or higher national diploma. You could complete a college qualification to help you get your first job. Qualifications include a Level 2 Certificate in the Principles of Marketing or a Level 3 Diploma in Digital Marketing. You could do a Digital Marketer advanced or degree apprenticeship, or an advanced or higher apprenticeship in Social Media and Digital Marketing. You can find short courses on Digital Copywriting, Marketing and Mobile Marketing through The Institute of Direct and Digital Marketing. You can also study for Specialist Digital Marketing qualifications through The Chartered Institute of Marketing.
     
    You can get more details about careers and training in digital marketing from The Chartered Institute of Marketing and The Institute of Direct and Digital Marketing.

This information is a guide (sources: LMI for All, National Careers Service)

For careers advice in all parts of the UK visit: England, Northern Ireland, Scotland and Wales

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