How to become a marketing intern: Megan's story
Meet Megan, 20, from Wiltshire. She's working as a marketing intern for the Commonwealth Games during her year in industry as part of her university degree. Part of our Bitesize world of work series.
Can you explain what your job is?
I'm working for the Commonwealth Games team. I'm doing the job during my year in industry that I'm doing in between my second and third year of university.
I visit primary schools and encourage children and young people to get involved in sport.
I work in the marketing team so I also share information on our website so that everyone knows what the Commonwealth Games are.
What skills do you use in your job?
I use creative skills to develop content for the website. I also need good research skills so I can effectively create and carry out my plans.
I also use IT skills to create presentations and communication skills to deliver them.
How did you get into your current job?
I studied Business at GCSE and A-level and really enjoyed it. I decided to study Business Management and Marketing at university where I specialised in marketing in the second year.
I got a 10-week internship at the end of my second year where I was able to put what I had learnt into practice. I was in charge of social media and content creation. I wasn't sure whether a career in marketing was for me so I decided to research other work placement opportunities. I saw the role at the Commonwealth Games, applied, and got it.
- Get experience in a few different organisations, big and small. It will help you figure out what job you want to do
- Seek out opportunities to develop your confidence. Visiting schools and public speaking has been great for me.
Megan is at the beginning of her career in marketing. If she decides that she wants to pursue this as a career, she could become a digital marketer.
What to expect if you want to become a Digital Marketer
Digital marketers promote brands, products, and services through social media, websites, and apps.
- Digital marketer salary: £20,000 to £50,000 per year
- Digital marketer working hours: 37 to 39 per week
What qualifications to you need to be a Digital Marketer?
- Typical entry requirements: You can get into this job through a university course, an apprenticeship, working towards this role, or a course run by private training organisations.
A placement like Megan's which could lead to this type of role will usually require five GCSEs (or equivalent) at grades 9 to 4 (A* to C), usually including English and Maths, for an advanced apprenticeship, and four or five GCSEs (or equivalent) at grades 9 to 4 (A* to C) and college qualifications like A-levels (or equivalent) for a higher or a degree apprenticeship.
This information is a guide (source: National Careers Service)