How to become an artist manager: Ryan's story

Meet Ryan and find what it's like to be Lewis Capaldi's manager. Part of our Bitesize world of work series.

You have to believe in the music you are working with, live and breathe it - it's a life choice.

  • Ryan deals with every aspect of his clients' careers including logistics, shows and building their brands

  • With a degree in Computer Science, Ryan wanted to move from his technical background to a music-related career. He secured a internship at NME and then moved to Sony Music before becoming an artist manager

  • Ryan describes his role as a life choice as well as a career, as you are often travelling away from home. He says it's important to get a balance between work and home

  • His main advice is to surround yourself with people who are doing what you want to be doing and never be too proud to ask questions.

Lewis Capaldi performing at Glastonbury 2019.

What to expect if you want to be an artist manager

  • What will I get paid? Your income will depend on how successful you become and how much paid work you secure.

  • Where will I work? Initially, you'll probably work a lot from home or the recording studio. You'll need to travel nationally or internationally when your artist performs.

  • What are the working hours like? These will be variable depending on what you're working on, but be prepared for long and unsociable hours at times.

What qualifications do you need to be an artist manager?

  • None in particular – but you need to be willing to put in the hours and work harder than anyone else. A knowledge of the music industry, and being able to develop and maintain relationships, helps too.

Find out more on the Prospects website about managing artists in the entertainment industry.

Jade Bird: Singer-songwriter
Betty: Festival volunteer
Tom: DJ