Melissa: Head of TV at Caroline International
Meet Melissa and learn more about her job as a TV promotion agent for artists like Self Esteem. Part of our Bitesize world of work series.
I started by getting a temporary job on reception at Abbey Road Studios.
Melissa works as a TV promotions agent with a range of different artists including Self Esteem, who she promoted at Bluedot
A key element of her job is to get TV promotion for the artists she represents. That could be on BBC Breakfast, a video played on MTV or a slot on Later....with Jules Holland
Working as a receptionist at Abbey Road Studios was Melissa's first step into the industry. After applying for lots of different jobs, she then got a role with a record label. Since then, she's stayed within the labels and moved from marketing to promotions. She loves being in promotions as she gets to directly work with the artists, securing them slots on radio and TV
According to Melissa, the skills you need in the industry are resilience, an abundance of energy and great communication skills
Melissa's advice to get into the industry is to start early and make the most of any connections or opportunities that you have. Get involved with student radio, university events or even friends who have a band, get to know the industry and work your way up.
Melissa is a TV promotions agent. A similar role to this is a music promotions manager. Like Melissa, music promotions managers promote recording artists, but they might also publicise live music events.
What to expect if you want to be a music promotions manager
- Music promotions manager salary: £12,000 to £60,000 per year
- Music promotions manager working hours: 38 to 40 hours per week. You may work evenings, weekends and bank holidays.
What qualifications do you need to be a music promotions manager?
You can get this role through a college course, an apprenticeship, volunteering or applying directly
You may find it useful to do a course to get an insight into the promotions industry. Courses include: Level 2 Certificate in Music Business Marketing and Promotion and Level 2 Certificate in Digital Promotion for Business, Level 3 Diploma in Live Events and Promotion
You'll usually need two or more GCSEs (or equivalent) at grades 9 to 3 (A to D) for a Level 2 course or four or five GCSEs (or equivalent) at grades 9 to 4 (A to C) for a Level 3 course.
This information is a guide (sources: LMI for All, National Careers Service)