How to become a senior creative: Richard's story

Meet Richard and find out about his life as a senior creative. Part of our Bitesize world of work series.

You can go through ups and downs and work long hours but at the end of it, it’s just such a great feeling when everyone’s enjoying what you’ve done.

  • Richard’s role is to help his clients' brands and products do better
  • The job is very varied: one day you’ll be doing a fashion campaign, the next you’ll be designing a football, the following day you might be creating a new product range. Richard’s role can involve sketching, designing on a computer, generating ideas – or even making something out of modelling clay
  • Richard studied Engineering at school, which he says taught him how to be hands-on. He studied English in college, which taught him how to tell good stories and have an appreciation for language. At University, Richard studied Advertising
  • As well as learning practical skills - like how to use design software - Richard says it’s important to be passionate and enthusiastic, and to understand what products are already out there. You also need to be determined, resilient and prepared to sometimes work long hours.

A creative can also be called an advertising art director

What to expect if you want to be a senior creative

  • Creative salary: £18,000 to £100,000 per year
  • Creative working hours: 38 to 40 hours per week

What qualifications do you need to be a senior creative?

  • Typical entry requirements: You'll usually need one or two A-levels (or equivalent) for a foundation degree or a higher national diploma or two to three A-levels (or equivalent) for a degree in related subjects like Graphic Design, Advertising Design, Illustration or Fine Art.

This information is a guide (sources: LMI for All, National Careers Service)

For careers advice in all parts of the UK visit: England, Northern Ireland, Scotland and Wales

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