How to become a sales performance manager: Grant's story

Meet Grant, 25, a sales performance manager for Nissan. Part of our Bitesize world of work series.

"The car industry is an exceptionally competitive marketplace. To make sure I got offered a job at the end of the grad scheme, I had to make sure that I was reliable, always on time, going the extra mile."

  • Interested in cars from the age of 10, Grant chose subjects that would help with a career in car sales. At A-level he chose Business Studies to understand how businesses operates, Media Studies to understand advertising, ICT to understand systems and data analysis, and Psychology to understand relationships and people

  • He did a Business Studies degree with a sandwich placement at a car manufacturer, which was a good way of learning about the car industry and deciding whether it was the right field for him

  • It was this placement that helped him get onto his Sales and Marketing Graduate Scheme at Nissan's head office, which allowed him to get an understanding of the business in a variety of roles

  • He became interested in a dealership-facing role and now works with dealer principals and sales managers in Nissan car dealerships to inspire them to reach their goals.

What to expect if you want to become a sales performance manager

Grant's role involves working with sales managers at Nissan dealerships to make sure they are meeting the company's objectives. The sales managers oversee teams of salespeople to try to ensure performance is the best it can be. If you're interested in getting into sales, you may wish to start off in a sales team and work your way up to sales manager or, like Grant, sales performance manager.

  • Sales manager salary: £22,000 to £70,000
  • Sales manager working hours: 38 to 40 hours

What qualifications do you need to be a sales performance manager?

  • Typical entry requirements: You could do a degree before joining a company as a graduate management trainee. Relevant subjects include sales and marketing management, business management or retail marketing. For some jobs, like selling hi-tech scientific or engineering equipment, employers may prefer you to have a qualification in that field. You could complete a sales executive higher apprenticeship and apply for a trainee manager job. You could also apply directly to companies for sales management roles. You'll need experience in sales and a record of achieving targets. Most employers will consider your sales and management experience to be more important than your qualifications. In some jobs you could travel around the world to meet customers, so it may be helpful to speak a second language.

This information is a guide (source: National Careers Service)

Find out more on the Prospects website about working in sales.

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