You spend hours priming your new idea.
It’s tight, polished, ready to be pitched.
You put it forward in a meeting and… nothing.
Ok, no biggie. Not all ideas are amazing. Maybe it’s just the wrong time.
But then something happens - your male colleague repeats the idea. Suddenly, there are nodding heads and murmurs of approval from around the room. Good work John, great idea Harry.
If you are a woman, then you, my friend, have been 'hepeated'.
This is the new term, suggested by Nicole Gugliucci, an Assistant Professor of Physics at Saint Anselm College in New Hampshire, USA.
Gugliucci’s tweet has struck a chord with the Twittersphere, so far receiving over 200,000 likes and 65,000 retweets.
She went on to share some handy hints about how to wield this new verbal weapon.
For some tweeters it put a label on an all-too-familiar situation.
While for others it was a welcome addition to their vocabulary.
And some made the point that the same phenomenon applies to other societal relationships.
With plenty of suggestions for further twists on "hepeated"...
The word enters a growing list of phrases coined to describe ingrained sexist behaviour.
Perhaps best known is 'mansplaining', when a man explains something to someone, typically a woman, in a way that assumes that the person being explained to knows less about the topic than the person explaining.
The concept itself was first laid out by US writer Rebecca Solnit in the 2008 essay Men Explain Things To Me, which first appeared in the Los Angeles Times.
Soon after, the term 'mansplaining' was coined, spreading through feminist blogs before bursting into the mainstream in the early 2010s and securing its place in the Oxford Online Dictionary in 2014.
Mansplaining has since been joined by other terms like 'bropropriating' (a slight variation on hepeating, where a man takes a woman’s idea and takes credit for it), and 'manterrupting' (the unnecessary interruption of a woman by a man).
Gugliucci’s post has added a new tool to the feminist dictionary.
But of course, like the uncle who won’t pass up a painful pun, there had to be one user who couldn’t resist making the obvious joke