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FIFA 2018 World Cup posterFIFA World Cup

Russia’s 2018 World Cup poster is super retro

There’s a lot of love going around for the new 2018 World Cup poster

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Jagroop Shinbt
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Unveiled on Tuesday ahead of this week's World Cup draw, the official poster for Russia 2018 is proving very popular with the masses.

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Dedicated to Soviet-era goalkeeping icon Lev Yashin, widely considered one of the game's greatest stoppers and the last keeper to win the Ballon d'Or, the poster is designed by Igor Gurovich. It features old school design techniques and aims to shed light on Russia's footballing heritage.

“It’s a true reflection of Russia’s artistic and football heritage,” said FIFA’s secretary general, Fatma Samoura.

Perhaps it is, but it's not the first World Cup poster to catch the eye. Here are a few more of our faves.

Uruguay 1930

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Vintage World Cup posters pt. I.

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Uruguay hosted the first World Cup in 1930 and did so in style, with artist Guillermo Laborde’s poster of a diving goalkeeper clutching the ball at the edge of the goal posts.

Featuring a similar composition to Gurovich’s 2018 piece, this poster was made in an era where art deco was at an all-time high and, these days, the original prints are now known to fetch up to £20,000 on the market.

Brazil 1950

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Vintage World Cup posters pt. II.

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If only real football socks had the intricacy as those featured in Brazil’s 1950 World Cup poster, we’d all be a little more fashionable.

The nations on the sock symbolised unity after the World Cup’s 12-year hiatus following World War II and it gave a nod to the previous World Cup poster at France 1938 , which saw a blank dominant figure expressing authority in a similar pose with a boot over the world.

England 1966

This was England during their golden era, introducing the first mascot to the tournament, World Cup Willie.

The Three Lions went on to win the World Cup that year, and the tradition of mascots continued from then on, later introducing animated dogs, armadillos, a jalapeno pepper and even an orange. Yes, those are all real mascots. Consider them England's gift to the world.

West Germany 1974

German artist Horst Schafer was behind the contemporary design of 1974’s World Cup poster. The aggressive paint streaks and bold colours standing out against a black background brought the exaggerated football character to life.

This tournament was the first to feature the current World Cup trophy design that we’re now so used to, and it proved a good change for the hosts, with West Germany lifting it after beating their arch rivals the Netherlands 2-1 in the final.

Argentina 1978

This poster from Argentina in 1978 is inspired by both pointillism and the pop art style that was popular in the 1970s. 

The home nation went on the win the World Cup later that year, just two years after a military coup in their country.

Spain 1982

Joan Miro drew some inspiration from his fellow Spanish artists Picasso and Gaudi when constructing this colourful and vibrant poster for the 1982 World Cup.

Italy went on to beat West Germany 3-1 in the final, which included one of the greatest goal celebrations of all time when Marco Tardelli charged across the field with tears gushing down his face, screaming his own name.

Italy 1990

The colosseum in Rome is one of the most recognisable arenas in the world, so it’d make sense to swap the idea of gladiators and chariots and throw in a football pitch for the 1990 World Cup poster.

France 1998

It was fine arts student Nathalie Le Gall who created the colourful piece when her design won a competition to become the official poster of the tournament.

South Korea and Japan 2002

The 2002 World Cup was the first time a tournament was split between two countries so it only seemed fair to hire an artist from each country to collaborate on the poster.

Korea's Byun Choo Suk (Korea) and Japan's Hirano Sogen conjured this up in two days.