Making sense of surveys

Five questions to ask when deciding whether to use a survey for a news story.

Have you ever been asked to produce a news report or write an article about a survey? This video will help you work out what it’s really telling you - not what the survey's authors want you to report.

It gives you five key questions to ask:

  1. Who is it from?
  2. Have they asked the right questions?
  3. Have they asked the right people?
  4. Have they asked enough people?
  5. How certain is the top line?

Downloads


Staff sign-in

Please wait while we check that you are connected to the BBC internal network

Sorry, we couldn't confirm that you were on the BBC internal network

  • Please check that you are connected to the BBC internal network
  • Please check the link you are trying to access is correct
Close and continue

You are confirmed on the BBC network

Close and continue