50:50 The Equality Project

The biggest collective action on increasing representation in BBC content that there’s ever been

Our Mission

50:50 The Equality Project is committed to inspiring and supporting the BBC and organisations around the globe to consistently create journalism and media content that fairly represents our world.

The initiative, born in the BBC’s London newsroom, uses a methodology that is rooted in data, creativity, practicality and passion to fundamentally shift representation within the media.

  • The 50:50 ChallengeThe latest 50:50 Challenge results are out showing that data can effect change
  • Our StoryThe 50:50 Project expanded from one BBC programme to a global network of partners
  • Become a partnerJoin the 50:50 Project to improve representation and deliver cultural change
  • How it worksThe 50:50 core principles and how our simple system works

  • BBC storiesSee how BBC teams have increased representation in their content
  • New VoicesMore diverse voices in BBC content
  • The Future of 50:50How we're extending the 50:50 Project network
  • Contact usWant to support our efforts to increase representation? Get in touch

Your trust is very important to us. This means the BBC is committed to protecting the privacy and security of your personal information. This privacy notice describes how we collect and use personal information about you in accordance with data protection law.

The BBC’s 50:50 Project will collect and process gender information that we have observed or you have volunteered about yourself. The BBC’s 50:50 Project will also collect and process certain special categories of more sensitive personal information that we perceive or you volunteer. This information includes race or ethnicity and disability.

The BBC is the ‘data controller’ of this information. This means that the BBC decides what your personal information is used for, and the ways in which it is processed.

Your personal and special categories information will be collected and processed securely for the performance of a task carried out in the public interest i.e. to assist the BBC to meet its public purpose obligations as set out in the Charter. Specifically, collecting your information will assist the BBC in identifying whether it is fulfilling its mission to reflect, represent and serve diverse communities of all of the United Kingdom’s nations and regions and improve the representation of different groups in the corporation’s content and to reflect the UK to the world.

The BBC will retain your information for at least two years from it being obtained. It will be reviewed at this point to determine and may be processed for longer if there are justifiable legal or business reasons to continue processing your information.

Your personal information will be aggregated with other contributors’ data to that programme and content over a set period of time – usually a month but no shorter. The aggregated information is shared within the BBC. The BBC 50:50 Project will aggregate that information further to provide an overall view of how the teams involved in the initiative are fulling the BBC’s obligations to reflect the representation of different groups in the UK. This overall view is published in an annual report and may appear in other publically available materials, which may be outside the European Economic Area.

If you have any questions about how the BBC handles your personal information, or you wish to find out about your rights, please visit the BBC’s Privacy and Cookies Policy. You will also be able to find out more information about how the BBC processes your information and how you can contact the BBC’s Data Protection Officer. Where there is inconsistency between those documents and this notice, this notice shall prevail.

If you raise a concern with the BBC about the way it has handled your personal information, you are entitled to lodge a concern with a supervisory authority. In the UK, the supervisory authority is the Information Commissioner’s Office (ICO).