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Annual Review 2005/06
 
 
Measuring our performance

2 Performance in four tracker countries/nine cities (annual surveys)

Further data on AROR scores among target groups in Boston, New York,Washington in the USA; Mexico City in Mexico; Beijing, Chengdu, Shenyang, Shanghai in China; Prague in the Czech Republic.

Awareness: percentage of people aware of BBC World Service
Reach: percentage of people who listen to BBC World Service weekly
Objectivity: percentage of listeners who say that the BBC ‘provides unbiased and objective news and information’
Relevance: percentage of listeners who say that the BBC ‘provides news that is relevant to me’


Mexico City

Cosmopolitans/Aspirants 2004/05
Actual
2005/06
Target
2005/06
Actual
  BBC VoA BBC BBC VoA
Awareness - - 20.0 8.6 9.3
Reach - - 2.5 3.4 1.3
Objectivity - - 12.0 38.0 19.0
Relevance - - 12.0 36.0 22.0


No survey carried out in Mexico City in 2004/05 because of difficulty of finding agency to deliver reliable survey data.

Boston, New York, Washington (Cosmopolitans only)

Cosmopolitans 2004/05
Actual
2005/06
Target
2005/06
Actual
  BBC BBC BBC
Awareness 86 90 87
Reach 25 22 24
Objectivity 30 32 35
Relevance 40 43 49


No significant international public service radio competitor in the USA.

Beijing, Shenyang, Chengdu, Shanghai

Cosmopolitans/Aspirants 2004/05
Actual
2005/06
Target
2005/06
Actual
  BBC VoA BBC BBC VoA
Awareness 21.6 29.7 - 8.0 29.9
Reach 2.2 1.3 - 0.3 0.9
Objectivity 24.0 18.0 - - 18.0
Relevance 20.0 10.0 - - 9.0


Shenyang not surveyed in 2004/05.

Measuring our performance
Performance in four tracker countries/nine cities
Many voices, one world
 
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