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Annual Review 2005/06
 
 
Priorities

Priorities for 2006-2008

The transformation of BBC World Service, announced in October 2005, is one of the most far-reaching in its 70-year history. The key points are the BBC World Service will:

Launch a BBC Arabic language television service in 2007. It will initially broadcast 12 hours a day and be freely available to everyone with a satellite or cable connection in the Middle East ensure the English language radio schedule reflects rapidly changing audience demands and usage and gives BBC World Service a clearer role as a news and information provider place a strong emphasis on explanation, context, analysis and on-the-spot reporting, while offering a global view of events, trends and culture – using a broad range of news, magazine and documentary programmes.

Have an agenda that will include the arts, sport, business developments, religion and science as now.

Invest more fully in New Media initiatives and technology capable of enabling audience participation, debate and the publishing of audience views through a ‘Global Conversation’.

Seek to distribute text, audio and video content across a range of on-demand platforms – including Broadband and mobile phones, with a major focus on video news in priority languages initially in English, Arabic, Portuguese for Brazil, Spanish, Urdu, Persian and Russian.

Obtain further local FM partnerships and other radio distribution methods to improve audibility and increase reach; This will counteract the expected long-term decline in shortwave listening.

Review the costs of transmission arrangements to ensure value for money, continuing to match the means of distribution to the needs of individual markets.

Increase marketing effort to secure and retain BBC World Service impact in key markets.

Seek to explore the viability of developing further television services in vernacular languages – for example Farsi – as well as the possibility of making the most of BBC World Service investment in news reporting in video to provide bulletins for television and online partners in Russia, Latin America and South Asia.

Look to maximise the value of current output for China in English and Mandarin, especially non-news material including English language teaching.

Priorities for 2006-2008
Many voices, one world
 
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