Number of adults listening in an average week, through direct and/or indirect broadcasting via partners, excluding areas where measurement is not possible. Global totals are shown rounded to whole numbers; regional figures are shown rounded to nearest half million. The regional figures, therefore, may appear not to add up to the global total.
National surveys are carried out in a range of countries every year in order to update the global audience figure and to assess performance among target audiences. Surveys are carried out annually in countries covering around 75% of the global audience, with other countries being surveyed periodically.
| |
2002/03
Actual |
2003/04
Target |
2003/04
Actual |
| Global |
150 |
153 |
146 |
| Regional |
|
|
|
| Africa and the Middle East |
61.5 |
63.0 |
68.5 |
| Americas |
11.5 |
11.5 |
13.0 |
| Asia and the Pacific |
55.0 |
54.0 |
47.5 |
| EurAsia |
8.5 |
10.0 |
7.0 |
| Europe |
13.0 |
14.5 |
9.5 |
National surveys include data on awareness, reach, objectivity and relevance, both for BBC World Service and for international public service radio competitors. This data will be reported annually to enable trends to be identified over time.
Percentage of adult population who are aware of BBC World Service/main international radio competitor.
| Country |
Main international
radio competitor |
2003/04
BBC WS |
2003/04
Competitor |
| Nigeria |
Voice of America |
54.2 |
42.6 |
| Egypt |
Radio Monte Carlo |
36.2 |
29.9 |
| Kenya |
Voice of America |
72.3 |
39.0 |
| Tanzania |
Voice of America |
82.1 |
63.0 |
| Pakistan |
Voice of America |
35.6 |
10.2 |
| Bangladesh |
Voice of America |
47.5 |
34.4 |
| India |
Voice of America |
13.9 |
2.5 |
| Indonesia |
Voice of America |
13.4 |
4.1 |
| Russia |
Radio Liberty |
28.1 |
25.8 |
| Poland |
Deutsche Welle |
31.1 |
10.7 |
| Romania |
Radio Free Europe |
48.4 |
57.1 |
Percentage of adult population who listen to BBC World Service/main international radio competitor weekly.
| Country |
Main international
radio competitor |
2003/04
BBC WS |
2003/04
Competitor |
| Nigeria |
Voice of America |
31.3 |
21.6 |
| Egypt |
Radio Monte Carlo |
6.9 |
4.4 |
| Kenya |
Voice of America |
37.2 |
10.5 |
| Tanzania |
Voice of America |
60.0 |
27.9 |
| Pakistan |
Voice of America |
15.0 |
2.8 |
| Bangladesh |
Voice of America |
12.5 |
5.8 |
| India |
Voice of America |
1.7 |
0.2 |
| Indonesia |
Voice of America |
2.3 |
1.0 |
| Russia |
Radio Liberty |
0.8 |
1.1 |
| Poland |
Deutsche Welle |
6.2 |
0.9 |
| Romania |
Radio Free Europe |
9.0 |
2.7 |
Percentage of listeners who say that BBC World Service/main international radio competitor "provides unbiased and objective
news and information".
| Country |
Main international
radio competitor |
2003/04
BBC WS |
2003/04
Competitor |
| Nigeria |
Voice of America |
64 |
37 |
| Egypt |
Radio Monte Carlo |
17 |
9 |
| Kenya |
Voice of America |
49 |
20 |
| Tanzania |
Voice of America |
49 |
32 |
| Pakistan |
Voice of America |
30 |
12 |
| Bangladesh |
Voice of America |
49 |
22 |
| India |
Voice of America |
55 |
13 |
| Indonesia |
Voice of America |
29 |
23 |
| Russia |
Radio Liberty |
17 |
14 |
| Poland |
Deutsche Welle |
31 |
10 |
| Romania |
Radio Free Europe |
30 |
16 |
Percentage of listeners who say that BBC World Service/main international radio competitor "provides news that is relevant to me".
| Country |
Main international
radio competitor |
2003/04
BBC WS |
2003/04
Competitor |
| Nigeria |
Voice of America |
74 |
47 |
| Egypt |
Radio Monte Carlo |
15 |
12 |
| Kenya |
Voice of America |
46 |
22 |
| Tanzania |
Voice of America |
30 |
18 |
| Pakistan |
Voice of America |
37 |
3 |
| Bangladesh |
Voice of America |
32 |
15 |
| India |
Voice of America |
49 |
11 |
| Indonesia |
Voice of America |
33 |
33 |
| Russia |
Radio Liberty |
15 |
19 |
| Poland |
Deutsche Welle |
16 |
8 |
| Romania |
Radio Free Europe |
24 |
11 |
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Measuring our performance |
Global Radio Audience |
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