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Annual Review 2003/04
 
 
Measuring our performance

Online Audience

Monthly text and audio page impressions (millions)

  March 2003
Actual
March 2004
Target*
March 2004
Actual
BBC World Service site/international facing news site 227.7 150.0 279.3

*Target set in 2002 from a base of 75 million page impressions.


Interactive Forums

Number of interactive forums by key language:

  No. of forums
(4th quarter) 2003/04
Target
No. of forums
(4th quarter) 2003/04
Actual
English 12 at least 20
Arabic 12 at least 20
Spanish 12 at least 20
Chinese 12 at least 20
Russian 12 at least 20

Note: an extremely wide range of interactive discussions and forums has developed since the targets were set. These range from high-profile, major multimedia and multilingual forums involving key political figures to the low level "Have your Say" topics which are regularly posted on websites and invite comments from users.

Measuring our performance
Online Audience
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