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Annual Review 2002/2003
 
 
A year in review « back
Output and performance measures
 
1 Global Radio Audience
Average weekly audience (millions)
Number of adults listening in an average week, through direct and/or indirect broadcasting via partners, excluding areas where measurement is not possible. Global totals are shown rounded to whole numbers; regional figures are shown rounded to nearest half million. The regional figures, therefore, may appear not to add up to the global total.
 
National surveys are carried out in a range of countries every year in order to update the global audience figure and to assess performance among target audiences. From 2002/03, surveys are now carried out annually in countries covering around 75% of the global audience, with other countries being surveyed periodically.
 
2001/02
Actual
2002/03
Target
2002/03
Actual
Global 150 156 150
Regional
Africa and the Middle East 59.0 62.0 61.5
Americas 9.5 12.5 11.5
Asia and the Pacific 57.0 55.5 55.0
EurAsia 10.5 11.0 8.5
Europe 14.5 15.0 13.0
Awareness, Reach, Objectivity and Relevance
From 2002/03, national surveys now include data on awareness, reach, objectivity and relevance, both for BBC World Service and for international public service radio competitors. This data will be reported annually which will enable trends to be identified over time. Prior year data has been omitted from the tables below as it is not on a comparable basis.
 
Awareness
Percentage of adult population who are aware of BBC World Service (BBC WS)/main international radio competitor
 
Country Main international radio competitor 2002/03
BBC WS
2002/03
Competitor
Nigeria Voice of America 50.2 40.2
Egypt Radio Monte Carlo 26.6 28.2
Kenya Voice of America 54.7 25.6
Pakistan Voice of America 40.6 9.1
Bangladesh Voice of America 39.4 29.7
Indonesia Voice of America 9.2 3.4
Russia Radio Liberty 31.8 28.8
Poland Deutsche Welle 36.6 11.8
Romania Radio Free Europe 41.3 61.2

Reach
Percentage of adult population who listen to BBC World Service/main international radio competitor weekly
 
Country Main international radio competitor 2002/03
BBC WS
2002/03
Competitor
Nigeria Voice of America 32.0 22.2
Egypt Radio Monte Carlo 5.0 6.2
Kenya Voice of America 32.6 9.2
Pakistan Voice of America 15.7 1.2
Bangladesh Voice of America 15.8 7.3
Indonesia Voice of America 3.3 0.7
Russia Radio Liberty 1.7 1.4
Poland Deutsche Welle 5.0 0.6
Romania Radio Free Europe 12.0 5.2

Objectivity
Percentage of listeners who say that BBC World Service/main international radio competitor “provides unbiased and objective news and information”
 
Country Main international radio competitor 2002/03
BBC WS
2002/03
Competitor
Nigeria Voice of America 63 47
Egypt Radio Monte Carlo 17 9
Kenya Voice of America 74 37
Pakistan Voice of America 25 10
Bangladesh Voice of America 85 47
Indonesia Voice of America 39 16
Russia Radio Liberty 18 13
Poland Deutsche Welle 32 17
Romania Radio Free Europe 27 14

Relevance
Percentage of listeners who say that BBC World Service/main international radio competitor “provides news that is relevant to me”
 
Country Main international radio competitor 2002/03
BBC WS
2002/03
Competitor
Nigeria Voice of America 69 52
Egypt Radio Monte Carlo 14 7
Kenya Voice of America 61 29
Pakistan Voice of America 43 8
Bangladesh Voice of America 60 37
Indonesia Voice of America 43 40
Russia Radio Liberty 12 10
Poland Deutsche Welle 12 4
Romania Radio Free Europe 26 10
 
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