Between May and November 2002, more than 700 BBC World Service staff, including staff based in
Prague, Delhi, Nairobi and Moscow, made their voices heard in Just Imagine workshops, the BBCs largest
ever staff consultation. This was part of Making It Happen, the cultural change programme to transform
the BBC into the worlds most creative organisation. A BBC World Service action plan has now been
announced, alongside the overall BBC action plan, to address the key issues raised by staff.
After gaining Investors in People (IiP) accreditation in 2000, BBC World Service Broadcasting successfully
reached IiP standards against all criteria in a post-recognition review undertaken in June 2002. BBC
World Service was specifically commended for being fully committed to developing its people in order
to achieve its aims and objectives. BBC Monitoring also gained IiP accreditation in April 2002.
Recruitment, training and development
The attraction of talent from around the world is fundamental to the continued success of
BBC World Service. Over 230 recruitment campaigns have been run during the year to attract
the best journalistic talent.
An improved induction process has been introduced to provide additional support to new staff and
their families. New joiners now attend Upfront, the new four-day induction programme for all new
BBC World Service invested £2.3 million in training and development during the year. Staff in all areas
have access to a growing range of opportunities through coaching, courses, workshops, online learning
and secondments. Additional investment was made in the year to support a series of secondments
from BBC World Service to high profile areas of BBC News.
Employee relations and communication
BBC World Service has a system of regular liaison meetings with the NUJ (National Union of
Journalists) and BECTU (Broadcasting Entertainment Cinematograph and Theatre Union).
BBC World Service participated in the 2002 BBC annual independent survey of staff opinion to assess
the quality of internal communications. The survey confirmed that the system of core briefing is strong
in BBC World Service with almost 80% of staff receiving a face-to-face briefing from their manager each
month. Of these, 91% felt they were able to ask questions or raise issues or concerns at these briefings.
Overall, 73% of those surveyed felt well informed and 76% felt the information provided was credible.
Health and safety
The events of the year, including the conflict in Iraq, again made it essential to ensure that adequate
and timely safety training was provided to all staff deployed into hostile environments.
BBC World Service is committed to continuing to develop a diverse workforce which is representative
of the audience it serves.
Proportion of people from ethnic minorities
A comprehensive diversity action plan, developed with the trade unions, includes a number of initiatives
to encourage the greater representation of minority ethnic groups at senior levels, including a specially
tailored development programme.
The composition of the workforce of BBC World Service reflects the multi-lingual nature of its
broadcasting and therefore exceeds the BBCs targets. As these targets had already been exceeded,
the aim for the year was, as a minimum, to maintain the proportion of ethnic minorities in the
BBC World Service workforce and to increase representation at senior levels.
At 31 March 2003 %
At 1 April 2002 %
BBC group target for December 2003 %
Staff working in the United Kingdom
Senior managers working in the United Kingdom
(1) On 1 April 2002, 185 Broadcast Operations equivalent full-time staff were transferred into BBC World
Service, 6.8% of whom were ethnic minority staff. The impact of the transfer was to reduce the overall
percentage of ethnic minority staff to 25.4% from the 27.8% previously reported at 31 March 2002.
During the year this percentage has risen to 25.8%.
People with disabilities
The number of BBC World Service staff declaring a disability at 31 March 2003 is 26, the same number
as in the previous year. The recruitment of more disabled people to BBC World Service remains a
challenge, along with the rest of the BBC. A series of seminars was held in the year to improve the
awareness of managers about disability.