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 You are in:  Front Page > About Us > Annual Report
BBC World Service Annual Review 2001 | 2002
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Global Radio Audience
Number of adults listening in an average week, through direct and/or indirect broadcasting (in millions), excluding areas where measurement is not possible. Global totals are shown rounded to whole numbers; regional figures are shown rounded to nearest half million. The regional figures, therefore, may appear not to add up to the global total.
National surveys are carried out in a range of countries every year in order to update the global audience figure and to assess performance among target audiences.
150 m weekly listeners around the world
Average weekly audience (millions)
2000/01
Actual
2001/02
Target
2001/02
Actual
Global 153 155 150
Regional
Africa and the Middle East 52.5 53.5 59.0
Americas 9.0 9.0 9.5
Asia and the Pacific 68.5 68.5 57.0
EurAsia 9.0 9.5 10.5
Europe 14.0 14.5 14.5
There was a significant loss of audience in India, due to a decline in overall radio listening, and in Indonesia. There were significant gains in Bangladesh, Germany, Tanzania and Ukraine and audiences were measured for the first time in Iran and Rwanda.
Key City Tracker Surveys
In addition to the national surveys, tracking studies are carried out in a number of major cities in key countries every year, measuring awareness, reach and trust amongst target audiences.
Target audiences for the tracker surveys are defined as cosmopolitans (highly educated decision makers and opinion formers) combined with aspirants (those who aspire to improve their lives, for whom the World Service offers a vital link to the wider world).
From 2001/02, data for cosmopolitans and aspirants have been combined to deliver a more robust figure. The figures for previous years have been restated to reflect this change.
Awareness
Percentage of respondents who are aware of BBC World Service broadcasts
Country Survey coverage 2000/01
Actual
2001/02
Target
2001/02
Actual
Africa and the Middle East
Nigeria Lagos 95 80 91
Egypt Cairo 73 (a) 39 84
Americas
USA Boston, New York and Washington 96 82 96
Mexico Mexico City 36 34 21
Asia and the Pacific
India Mumbai 52 46 58
China Beijing, Chengdu, Shenyang 33 36
Pakistan Karachi 94 95
EurAsia
Russia Moscow, St Petersburg 89 85 74
Europe
Czech Republic Prague 66 76 92
Note
(a) Egypt: improved questionnaire introduced in 2000/01
Reach
Weekly combined audience in any language (percentage of sample)
Country Survey coverage 2000/01
Actual
2001/02
Target
2001/02
Actual
Africa and the Middle East
Nigeria Lagos 27.0 (a) 41.0 45.6
Egypt Cairo 11.7 (b) 8.5 14.6
Americas
USA Boston, New York and Washington 20.3 14.0 24.4
Mexico Mexico City 6.6 5.2 4.0
Asia and the Pacific
India Mumbai 5.5 8.6 3.4
China Beijing, Chengdu, Shenyang 2.1 3.7
Pakistan Karachi 20.7 21.6 30.5
EurAsia
Russia Moscow, St Petersburg 2.0 6.4 3.6
Europe
Czech Republic Prague 4.6 8.1 15.0
Notes
(a) Nigeria: 2000/01 survey carried out while Ray Power (FM rebroadcaster) was off air
(b) Egypt: improved questionnaire introduced in 2000/01
Trust
Percentage of BBC World Service listeners in the last 12 months who say the BBC “is a source that I trust.” Prior to 2001/02, data referred to “weekly listeners.” Figures for previous years have been restated to reflect the change to “listeners in the last 12 months.”
Country Survey coverage 2000/01
Actual
2001/02
Target
2001/02
Actual
Africa and the Middle East
Nigeria Lagos 86 92 85
Egypt Cairo 85 (a) 87 77
Americas
USA Boston, New York and Washington 83 89
Mexico Mexico City 75 77 62
Asia and the Pacific
India Mumbai 78 79 98
China Beijing, Chengdu, Shenyang 66 79
Pakistan Karachi 88 83 86
EurAsia
Russia Moscow, St Petersburg 51 50 49
Europe
Czech Republic Prague 73 82 82
Note
(a) Egypt: improved questionnaire introduced in 2000/01
 
 
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