To be the world's first choice among international broadcasters for authoritative and impartial news and information, trusted for its accuracy, editorial independence and expertise.
To be the world's reference point a global hub for high-quality
information and communication
projecting Britain's values of trustworthiness, openness, fair-dealing and creativity, enterprise and community
providing a forum for the exchange of ideas
across cultural, linguistic and national boundaries
promoting the English language, learning and interest in modern, contemporary Britain
offering a showcase for British talent across the world.