Contest launches HIV and AIDS campaign - audio

India

Indian HIV campaign fronted by an animated green parrot
The BBC World Service Trust launched a mass media contest to combat HIV and AIDS in India on 30 November 2007. The contest was part of a massive BBC World Service Trust public service campaign to help stem the rate of HIV infections.

Radhrani Mitra, creative director of the campaign, talked about the objectives of the contest.

Listen to the clips:

Interview: part one

Interview: part two