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Download the Adobe Flash playerUncle Pappu's outlandish behaviour embarrasses his nephew. But when it comes to buying condoms, it is the young man who is uninhibited. We have worked in partnership with the National AIDS Control Programme and public broadcaster Doordarshan. (1min 5secs)
Background
Working in partnership with the Government of India's National AIDS Control Programme and public broadcaster, Doordarshan, we produced a mass media campaign that promoted knowledge and changed the attitudes of millions of people in India to HIV and AIDS.
Eleven public service advertisements (PSAs) were produced to promote condom use, voluntary testing of HIV and challenge stigma and discrimination of people living with HIV.
An estimated 115 million people saw the PSAs, which were dubbed into seven other Indian languages (Tamil, Telegu, Malayalam, Bengali, Gujarati, Oriya, Assamese) and telecast on regional channels.