We are working in partnership with Radio National of Kampuchea and FM 103 to co-produce two live radio phone-in programmes, 'Really?' and 'Real Men', that discuss sensitive issues such as sex outside marriage, condom use, HIV testing, domestic violence and the consequences of drug abuse.
Start date: 2005
End date: 2009
Media type: radio
Issue: health
Country: Cambodia
Real Men
'Real Men' is a weekly programme that encourages men to talk about their sexual health.
The programme broadcasts frank conversations about sensitive subjects, including how married couples can negotiate condom use.
Callers to 'Real Men' are increasingly willing to discuss challenging issues.
Real Men is co-produced and broadcast by the national broadcaster, Radio National of Kampuchea (RNK).
Really?
'Really?' is a weekly programme that encourages urban youth to talk about difficult subjects. It mixes music and popular culture with frank discussion.
Young people are encouraged to phone the programme to ask tricky questions about difficult issues, including drug abuse and safe sex.
The show attracts twice as many female callers as male callers under the age of 18; a first for Cambodia.
'Really?' is broadcast by FM radio station, FM 103.
The young team behind the production is so successful that FM 103 receives 50 calls on average per one hour show.
Research and impact
- 27% of radio listeners tune in to 'Real Men'
- 32% of radio listeners tune in to 'Really?'
- The vast majority of listeners are young men
'Real Men' and 'Really' are part of a much larger multimedia campaign to:
- Help stop the spread of HIV and AIDS
- Improve care and support for people living with the virus
Read about the impact of the overall campaign
Working in partnership
The call-in format is proving both popular and sustainable.
Our co-production partner on 'Real Men' and 'First Steps', Radio National of Kampuchea, has begun producing other programmes using the same format with staff trained by the BBC World Service Trust. This should help Radio National of Kampuchea to be more sustainable in the long-term, and bring in precious advertising revenue.