Using media to improve health

Health is fundamental to human wellbeing and social development. We believe that it depends not just on the absence of disease, but on physical, mental and social well-being. Read more about our health-related work.
  • Close up of detective Vijay

    Jasoos Vijay - an HIV positive detective changes attitudes in India

    We worked in partnership with the Government of India's National AIDS Control Programme and public broadcaster, Doordarshan, to produce an award-winning television drama about an HIV-positive detective. The last series alone reached over 70 million people in India.  Read more
  • Bollywood stars supports HIV and AIDS initiative in India

    Bollywood stars join hands against HIV and AIDS in India

    Working in partnership with the Government of India’s National AIDS Control Programme and the public broadcaster, Doordarshan, we reached 50 million people in India with Haath se Haath Milaa ('Let's Join Hands'). Movie stars from the Hindi film industry joined hands with HIV and AIDS activists to raise awareness about HIV in the weekly television programme.  Read more
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