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Last updated: 21 December, 2006 - Published 16:22 GMT
 
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Senegal AMDI research report
 
Author: Dr Ibrahima Seck

The radio and newspaper sectors in Senegal have benefited greatly from an increasingly liberalised environment in recent years.

From 2000 to 2005, the number of radio stations rose sharply at the regional and local levels. Unfortunately growth in these sectors has been characterised by a high failure rate, with many outlets closing due to rising costs.

Foreign pay-TV services have also increased their take-up and presence in recent years.

There has also been great progress in telecommunications, and in the democratisation of access to the Internet. The number of private companies specialising in audio-visual production is growing and expanding into the regions.

NGOs are increasingly participating in media development activities in Senegal.

Interviewees in this report regard NGOs as having an important role to play in monitoring media policy and regulatory processes in the country.

The greatest challenge for the future is the total liberalisation of television. The national TV market lacks dynamism and remains a preserve of the state.

Another priority is that of journalism training and professionalism in the sector - better pay for journalists and more skills development are recommended.

Finally, both state-owned and private radio stations need to aim for more diversity and quality in programming and better balance in reporting on political issues.

Case study: The Media Centre of Dakar - at the heart of a budding audiovisual revolution in Senegal

Senegal has an educational system that has reached its limits. It reportedly offers only ‘generalist’ subjects and does not provide the necessary vocational skills to students required by the employment market.

Overall, there is limited access to training in information and communication technologies, which are imperative to improving the quality of media production in Senegal.

The Media Centre of Dakar has become a point of reference at the heart of the development of the broadcasting sector in Senegal. Courses offered at the Centre have succeeded in creating a real interest amongst young people in audiovisual technologies and broadcast production techniques.

The research team

Contact for this report

Dr Ibrahima Seck
The West African Research Centre
PO Box 5456
Dakar-Fann
Dakar
Senegal
Tel: +221 865 2277

Contact for the African Media Research project

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