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Last updated: 21 December, 2006 - Published 16:10 GMT
 
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Nigeria AMDI research report
 
Authors: Akeem M. Adeyanju and Dr Jenkeri Zakari Okwori

Elements of the Nigerian media market have shown commendable growth over the past five years. However, a number of factors inhibit further private investment in the sector.

The problems faced by the media in Nigeria are nearly identical across the TV, radio and print sectors.

The same political, economic, legislative and professional factors undermine future progress. These include: government interference; political instability; the lack of a truly independent judiciary; reliance on political patronage, and the crisis of professionalism engendered by shortfalls in equipment and training.

Improving skills and access to equipment are urgent priorities to increase output quality and professionalism.

More diversification in programming is particularly recommended in radio and TV to dilute state domination and to encourage greater community input.

Probably the greatest problem is the increasing intolerance of the present administration towards differing opinion. A number of instances of harassment and intimidation of journalists are cited, despite the advent of a more democratic era under civilian rule since 1999.

Case study: glo-ing with pride: the story of Globacom Telecommunications in Nigeria

In December 2001, Nigeria could only boast of 2.45% of sub-Saharan Africa’s telephone lines, with only one government-owned telecommunications company, Mitel (known for its obsolete equipment and poor performance). There was no competition and the sector was grossly underdeveloped.

In January 2001, four mobile telephony licences were auctioned. Globacom was the only one of the four operators that was 100% Nigerian privately-owned. It offered an alternative to the high charges of its competitors, as well as improved services.

Globacom grew from a modest 13% market share in 2003, to 24% within one year. Its current subscriber figure stands at around 2.7 million, with coverage extending to over 3,000 towns and along major roads, making it the mobile telephone network with the widest coverage in Nigeria.

The research team

Contacts for this report

Dr Jenkeri Zakari Okwori
Associate Professor in Development Communication
Faculty of Arts
Ahmadu Bello University (ABU)
Zaria
Nigeria

Akeem M Adeyanju
Assistant Lecturer
Department of Mass Communication
Ahmadu Bello University (ABU)
Zaria
Nigeria

Contact for the African Media Research project

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