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Tanzania AMDI research report | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Authors: John Muthee Jones and Nandera Mhando
Media growth in Tanzania accelerated with the introduction of multi-party politics in 1992. Growth has been largely driven by the private sector. The print press has been the most dynamic media. However, given Tanzania’s large size, distribution has been limited to the main urban areas. The television sector has also expanded, although growth has not matched that of radio due to the relatively high cost of entry. The radio sector has also experienced growth, with the radio frequencies in Dar es Salaam now exhausted. This scarcity in the capital is expected to boost regional station growth and may provide a wider choice for audiences in the regions. The Constitution’s Article 18, as amended in 2005, has been an important step towards ensuring freedom of the press and access to information. However, a number of legislative frameworks are effectively hampering the growth and independence of the media. Domestic TV content is growing, although imported programmes are still widely watched. Local music videos have benefited from the expansion of the media, with local songs receiving air-time on local stations. Given the presence of domestic programming, NGOs serve an important role in boosting media production and journalism skills. Case study: Tanzania Women’s Association (TMWA) This case study covers the TMWA media campaign on issues such as maternal mortality, female genital mutilation, and HIV and AIDS. The project is funded by the Christian Council of Tanzania (CCT) and runs from June 2004 to May 2007. The aim is to use the media to create public awareness and increase understanding of the link between HIV infection and violence perpetuated against women through traditional practices such as forced marriage, bride price, polygamy and female genital mutilation. The impact and successes of the campaign are discussed in the report. The research team Contact for Tanzania Country Report 'Way Forward’ and ‘Case Study’ sections: The Steadman Group Tanzania Contact for Tanzania Country Report 'Context’ section: Contact for the African Media Research project About PDF documents Most computers will open PDF documents automatically, but you may need to download Adobe Acrobat Reader: | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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