The nerd: one of the 'Jo Bola Wohi Sikander' competition posters.

Watch the advert in Hindi and Tamil and then read the English transcript below.

Competition advert

More about the competition

The advert starts at night when three 'thugs' accost a 'nerd' in the street:

Nerd (nervously unfurling poster): 'Here, huh-huh see mobile!'

Thug 1 (reading out aloud): 'Jo Bola Wohi Sikander contest…'

Thug 2: 'Talk and you can win a mobile?! Wah!'

Parrot (cheekily): 'But this is men-talk…'

Thug 2 (angrily): 'What, making fun of us… What’s the contest?'

Nerd sings the riddle:

• 'It’s the mark of a man... but it’s not a moustache
• It’s the other name for safety... no, it’s not a helmet
• It’s a small little thing... without a doubt

Those who don’t talk about... nah, they aren’t men!

What is this small thing?'

Parrot repeats: 'What is this small thing?'

Nerd to Thug 3: 'Don’t tell me. Make a phone call.'

Thugs going through the riddle:

• 'It’s the mark of a man... but it’s not a moustache
• It’s the other name for safety... no, it’s not a helmet
• It’s a small little thing... without a doubt

Those who don’t talk about... nah, they aren’t men!'

Nerd: 'Jo Bola Wohi Sikander contest phone number +91 98199 61666. Remember, the prize is latest camera mobile with free talk-time.'

Nerd (shouting after the retreating thugs): 'Last date 20 December 2007.'

Parrot to Nerd (admiringly): 'You turned out to be a ‘burra Sikander’ (big dude/winner).'