Craig Mundie, Microsoft
Mundie takes over research and strategy at the top of the 64-billion-dollar company with 82,000 employees.
His job is to nurture the innovators. He says creativity is genetic and creative people can be found in every country.
An engineer by training, he tells Owen Bennett-Jones how he works to influence government policies around the world -- including China's.
Listen to the programme
First broadcast 16th May 2008
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