BBCi BBC News BBC Sport BBC World Service BBC Weather A-Z Index
BBC World Service | Inside BBC Journalism | Respect
    Home | Impartiality | Accuracy | Fairness | Respect | Independence
  Global broadcasting: Hilary Hazzard
  Decent pictures: Phil Coomes
  Language in the Arab world: Fouad Razek
  Sexual violence in Burma: Tin Htar Swe
  Imitating behaviour in Russia: Artyom Liss
  Rebels on air in Uganda: Robin White
  Strong language: Ana-Lucia Gonzalez
  The watershed:TV
  The watershed: radio
  Payments to witnesses & criminals
  Investigating drugs
Strong language

Strong language is a subject of deep concern to many people and is one of the most frequent causes of complaint.

Strong or offensive language - by Ana Lucía González, Producer, Spanish Americas section

At times, it strikes me that the relationship between a journalist and his/her listeners or readers could be compared to a romantic one. And respect is the basis for any human relationship.

The rules are crystal clear: no loving relationship will stand for insults or rude words. No listener will put up with an apology or violence.

The difference between our loved ones and the listeners is that with the latter there are no farewell speeches, no last ditch attempts to make up.

With a single click or shift of the dial, they're gone. You find out a month later when you receive the audience figures.

But let's be realistic here: relationships are not only maintained on decency and good manners. They are also built on surprise.

This means not giving the listener the same interviewees, who are saying the same old thing.

Surprise them with a new angle to a story; let them hear the opinions of those who are not often heard; offer a menu with varied formats.

The listener has the right to be bombarded by a multi-media package of information; with a rich mix of sounds and images; a glimpse at the dark side of the human race; and the questioning of established ideas.

^^ Back to top << Back to Home