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 Mayfair and Piccadilly To the south of Oxford Street and bordering both Hyde Park and Green Park is Mayfair, known for its bespoke tailoring and upmarket fashion design. Flanking Green Park and to the east is Piccadilly, which boasts the Burlington Arcade, Fortnum and Mason and Waterstone's bookshop – formerly the Simpsons department store. Savile Row and Jermyn Street offer bespoke traditional tailoring. This is where you can order a pinstripe suit or a shirt cut from a choice of thousands of luxurious fabrics and made by some of the world's most renowned tailors. Address: Savile Row and Jermyn Street, W1. Tube: Piccadilly Circus/Green Park Butler & Wilson Shoe fanatics flock to South Molton Street. Others visit British jewellers Butler & Wilson, a shop that sells vintage and modern jewellery and accessories. Students of jewellery design like to pop by to look at their fake-antique costume pieces. Address: South Molton Street, W1. Tube: Bond Street For some of the smartest shops in London head to the chic boutiques on New Bond Street and Old Bond Street. Well-heeled clients come to this corner of London to buy haute couture and designer labels, such as Armani, Prada, Furla and Burberry. These shops sit alongside established auction houses, such as Sotheby's, luggage specialists including the likes of Louis Vuitton, and fine watches and jewellery shops, such as Graff, Patek Phillippe and Tavernier. Some of their jewellery is so precious, the window displays only show photographs of the jaw-dropping diamond-studded watches you can find inside. Address: New and Old Bond Streets, W1. Tube: Bond Street/Oxford Fortnum and Mason To the south of Old Bond Street is Piccadilly. Once there, it's a five minute walk to Fortnum and Mason, the official supplier of various goods to the Queen and Prince of Wales. Great emphasis is placed on their theatrical window displays, in particular during Easter and Christmas. The store is known primarily for its food hall, which features such English favourites as teas, biscuits, marmalades, mustards and the very British picnic hamper. Address: 181 Piccadilly. W1. Tel: +44 (0) 20 7734 8040. Tube: Green Park/Piccadilly Circus Waterstone's To the east is Waterstone's bookshop. Five floors of books, cafes, fruit juice bars and restaurants make it a unique browsing experience. The shop offers a wide range of mostly recent publications and children's books. Address: 203 Piccadilly. W1. Tel: +44 (0) 20 7851 2400. Tube: Piccadilly Circus Burlington Arcade The Burlington Arcade, to the north of Piccadilly, was built in 1819 and is one of London's oldest shopping arcades. Affluent customers visit the arcade for its cashmere classics, leather shoes and extensive selection of jewellery. Uniformed guards ensure visitors do not spoil the exclusive atmosphere by acting disrespectfully – i.e. singing, shouting and chewing gum. Address: Burlington Arcade, W1. Tube: Piccadilly Circus/ Green Park Related links:  Butler and Wilson
Street Sensation: South Molton Street
Street Sensation: New and Old Bond Streets
Fortnum
Waterstones
Burlington Arcade
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