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Alex Gubbay

Where a number of programmes are broadcast, which are clearly linked to each other, and which deal with the same or related issues, due impartiality can be achieved across the series or a number of programmes.

The Winter Olympics - by Alex Gubbay, Sports Editor, BBC Sport Interactive

People who use the BBC Sport website demand the same standards of fair, objective, accurate and impartial reporting that they do of any other BBC News or current affairs service, be it on television, radio or online.

And yet, many regular users will also be avid supporters of the England team, whatever the sport and whether they live in the UK or elsewhere, so will expect the BBC to be behind the national side.

Editorial challenge

Striking the balance between the two is a constant editorial challenge, as I found when working at the Winter Olympics in Salt Lake City last year.

Here was an event which at first glance meant more to sports fans around the globe than it did to those in Britain.

With big stories like the stringent post-September 11 security and 'Skategate' to cover, as well as spectacular sporting achievements, the focus seemed clear enough.
And then from nowhere, the British women curlers grabbed gold and Alain Baxter skied his way to slalom bronze, before later being stripped of it because of a positive drug test.

Something for everybody

So which were the bigger or more important stories? What would people looking at the site want to see and read? The answer was all of it.

Our solution was to have two people in Salt Lake City, one of us concentrating on the British team's exploits, and the other focused on non-British stories.

With us in Salt Lake City and sections on the site devoted to every sport which were maintained by our team of journalists back in London, the aim was to provide the right breadth and depth of coverage.

Above all, we tried to reflect Britain's success in the context of the Games as a whole.

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