Related sites: Aids: The global debateProgrammesSchedules  
BBC World Service Aids Season
The Message

The Message

The Message


Presenter Nigel Wrench asks why HIV prevention messages have largely failed to make a difference to the spread of the pandemic.

Working with leading advertising agency J Walter Thompson, he attempts to come up with a new kind of message which learns from the mistakes of the past and makes use of the same techniques employed to sell consumer goods.

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 The Aids debate
Discuss the issues and explore the facts in the BBC's season on Aids
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