Related sites: Aids: The global debateProgrammesSchedules  
BBC World Service Aids Season
 
The Message
 

The Message

The Message

 

Presenter Nigel Wrench asks why HIV prevention messages have largely failed to make a difference to the spread of the pandemic.

Working with leading advertising agency J Walter Thompson, he attempts to come up with a new kind of message which learns from the mistakes of the past and makes use of the same techniques employed to sell consumer goods.

Listen here


 The Aids debate
Discuss the issues and explore the facts in the BBC's season on Aids
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