- The station should show how they engage with their audience on a daily basis and demonstrate what lengths they go to, to provide balanced, impartial news reporting
- The is category is designed to find the radio station which best serves its listeners' needs through the breadth and variety of its programming, reflecting local interests
- The station must demonstrate how it is involved with the community it serves through whatever means, be that running campaigns, supporting charities or staging local events
- The radio station must show that it goes beyond normal programming to make an actual difference to its listeners' lives
- At least 50% percent of the station's output should be in English
Information Needed for Entry
- The station must provide at least three examples of its original programming that effectively reflect the quality of their journalism and illustrate how issues or news stories they have covered have positively affected their audience
- One of these clips must include some form of interaction with listeners, be that though phone-ins or vox pops
- These clips must not exceed a total of 60 minutes and no editing is permitted within each extract
- As well as a completed entry form they must provide details of their schedule and highlight the programmes of which they deem to have the greatest impact on their audience
- The station should also give examples of any special circumstances or difficulties they have overcome to provide informative and impartial programming and any other supporting information in no more than 250 words
- The station may also submit supporting materials to support their entry such as marketing materials or photographs
Prize
The winning radio station receives $10,000 of equipment of their choice plus a trophy
