Last updated: 1 december, 2010 - 12:02 GMT

The Climate Connection: Consumption on the Couch

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What's stopping us from taking action on climate change?

Can research from other fields help us find solutions where conventional thinking around environmentalism might have failed?

The third part of the Climate Connection considers if our lack of action on climate change is down to a failure of communication.

Consumption on the Couch

Millions of dollars are spent every year on media campaigns aimed at getting us to change our consumption behaviour. But are these messages misdirected?

What can psychological research reveal about why climate change messages are failing? Can the research also present us with solutions?

Jon Stewart looks at the challenges facing the US in convincing people to become more energy efficient.

As the effects of climate change will be felt most strongly by future generations, how can we convince people to act now?

Marketing and advertising can sell anything, right? So why can't it sell climate change? Maybe we need more radical solutions?

Jon meets Annika Todd, a behavioural economist at Stanford University, who has launched an energy lottery incentive scheme for American households.

He also goes out onto the streets with Noah Goldstein of the University of California, Los Angeles (UCLA) to see if the power of social norms can get people to view energy waste as something as morally reprehensible as drug abuse.

First broadcast on 1 December, 2010

The Climate Connection 2010

Related links

  • Acting on environmental issues? Add your voice to the Creative Climate diary project

  • How would you persuade people to start taking action on climate change?

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