Last updated: 29 november, 2010 - 17:18 GMT

The Climate Connection: "Nudge" theory

Media Player

To play this content JavaScript must be turned on and the latest Flash player installed.

Play in either Real OR Windows Media players

How much is the future worth to us? Our behaviour would suggest not much.

The key to changing our behaviour with regards to climate change is, say economists, for humans to start valuing the future as much as the present.

One of the most ingrained behaviours affecting carbon emissions is car use. Government efforts to persuade people to shift from cars to public transport tend to be preachy and heavy handed. But in Sweden, economists believe using "nudge" theory can create real change.

The BBC's Claudia Hammond heads to Stockholm to find out if nudge theory could encourage people to stop using their cars.

For more on nudge theory and Claudia's trip to Sweden listen to click The Selfish Ape, part one of click The Climate Connection series.

The Climate Connection 2010

  • Bridging the gap between knowledge and action

  • What's stopping people from taking action?

  • Acting on environmental issues? Add your voice to the Creative Climate diary project

  • How would you persuade people to start taking action on climate change?

Most Popular Now

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.