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Last updated: 21 February, 2007 - Published 14:25 GMT
 
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Are Kids Exposed to Sex too Soon?
 
Bratz
Bratz were singled out for criticism by the APA
Beware of the sexualisation of young girls are the words of warning from a group of leading American psychologists who've denounced what they see as the corrupting influence of inappropriate images of girls and young women in today's society.

In a report released today, the APA, the American Psychological Association, says that a generation of young girls is being psychologically damaged because of the proliferation of sexual images in the media, clothing and toy industry.

 I have seen a few pages and I have to tell you it's a bunch of garbage. The people who have written this are irresponsible. We're talking about plastic toys for God's sake. If plastic toys are setting up the morality of this world then we are all in big trouble.
 
Isaac Larian, CEO MGA Entertainment

Eileen Zurbriggen chairs the APA taskforce and helped compile the report. She spoke to the World Today about what exactly they objected to.

The APA report highlights a number of products aimed at young children which it sees as particularly inappropiate including the highly popular range of Bratz dolls.

It describes the dolls as "dressed in sexualized clothing such as miniskirts and fishnet stockings" and, although designed for young girls, it says they're are "associated with adult sexuality".

That description and criticism was firmly rejected by Isaac Larian, head of MGA Entertainment, the company behind the Bratz range

First broadcast 20th February 2007

 
 
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