The BBC's Terry Wilson's behind-the-scenes coverage from the South By Southwest Festival in Texas.
Philip Bloom is a film maker and cinematographer who is at the forefront of DSLR Film Making; using Digital SLR cameras to create a look only previously associated with 35mm movie cameras.
His work has attracted the attention of George Lucas and his status in the film making world is in no small part to his use of social media technology to talk about his work and share ideas.
Here he talks about his experiences with Social Media...
How the BBC's Digital Planet developed a brand new app, to allow people at the SXSW conference to take part in a quiz with some of the top names in technology.
A special quiz edition of Digital Planet recorded at the South by Southwest Festival.
Gareth Mitchell is joined by two teams of top tech names competing against each other in a special interactive quiz:
Meanwhile, the audience play along through a specially designed web app.
Bill Thompson tries to make friends with an alien being called The Tweeture.
The creature feeds on tweets, motion and movement.
Bill Thompson and Gareth Mitchell reflect on the first day at the South By Southwest Festival in Austin, Texas.
With much of the event - centred on latest developments in technology and culture - still "under construction", the first day was all about registration and the building anticipation.
The team also visited Austin public radio station KUT, who are heavily involved in recording bands for the musical part of SXSW.