BBC Insider Debates - Advertising

In another of the BBC's ongoing series of debates featuring experts on the inside. Some of the world's leading advertisers have an in-depth and intelligent discussion about the art of advertising. Where is it going in the digital age?

The panel is comprised of a group of advertising executives - Sir Martin Sorrell, head of London-based WPP, Sir John Hegarty, director of Bartle, Bogle and Hegarty also in London, Maurice Levy, head of Publicis in Paris and Piyush Pandey head of Ogilvy and Mather's Asia division in Mumbai.

They discuss the impact of new technology and change, the nature of good and bad campaigns, advertising ethics and whether a campaign for a product can ever be truly global.