Last updated: 26 march, 2010 - 14:45 GMT

Lady Gaga becomes a 'billion-hit' artist

Lady Gaga

Lady Gaga is known for her unconventional dress sense

If you have watched any of Lady Gaga's online videos, you are part of this story.

The controversial, and for some too racy, artist's online videos have recorded one billion hits making her a record breaker.

The three videos on YouTube and Vevo that helped Lady Gaga set the record were Just Dance, Bad Romance and Poker Face, with Poker Face alone recording around 375m hits.

So how did a singer with weird wigs and outfits outdo more mainstream popstars like Beyonce on the internet?

Eileen Koch is the owner of Eileen Koch & Company, a Los Angeles-based public relations company.

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First broadcast 26 March 2010

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