The Super Bowl, the most watched sporting event in America, will take place on Sunday but the advertising frenzy surrounding it has already made headlines.
The game attracts around 90m viewers every year and because of this advertisers are willing to spend large sums on commercials during a programme that lasts over three hours.
One ad in particular has caused quite a stir ahead of the main event, as Arlo White reports.
First broadcast 4 February 2010
Meanwhile the pre-Super Bowl excitement is at its most intense in New Orleans, where fans of the Saints are preparing to watch their heroes 'go marching in' to the Miami stadium for their first ever Super Bowl.
David Cohen is News Director at WWL-AM radio in New Orleans.
First broadcast 5 February 2010