Application forms are mostly there to gather facts, and don't give you much chance to say things in your own way. But from your point of view their main purpose is to get you an interview. Remember that someone going through the form will still make judgements about you if, for example, it's untidy or difficult to read.
(If you have to complete a form by hand, you make life easier for
a reader if you use capital letters, especially when you have small
Sometimes, however, there's a space on the form for you to write freely -asking you "Why did you apply for this job?", perhaps, or "What were your favourite subjects at school?". This is where you have the opportunity to write something that's targeted at this particular set of readers, so don't miss out.
If the choice is left to you, always list things on the form (eg exams passed, work experience obtained) with the most recent one first. The past is not as important to a potential employer as the present.
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