Thursday, March 15, 2007Fashion, brands and shopping
Download the Brand Word Facts mp3 (925 k)
Nathalie Rush interview
an ethos which is ingrained
a set of beliefs which are strongly held
ideas and beliefs that are at the centre of something
a picture, drawing or design of some kind that represents a product
to engage with the brand
to become interested in and a possible buyer of the product
consumers who buy the same brand regularly
does the company the world of good
is a very good benefit for the company
Maddalena's phone call
Maddalena chose 'to pay through the nose'
as her favourite English expression. It means to pay too high a price for something.
"You don't have to pay through the nose for the latest catwalk fashions, just wait a few weeks then you can find cheap copies on the High Street."