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Talk about English - Webcast

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Thursday, March 15, 2007Fashion, brands and shopping

Download the Brand Word Facts mp3 (925 k)

Nathalie Rush interview

an ethos which is ingrained
a set of beliefs which are strongly held

core values
ideas and beliefs that are at the centre of something

logo
a picture, drawing or design of some kind that represents a product

to engage with the brand
to become interested in and a possible buyer of the product

repeat purchasers
consumers who buy the same brand regularly

does the company the world of good
is a very good benefit for the company

Maddalena's phone call
Maddalena chose 'to pay through the nose' as her favourite English expression. It means to pay too high a price for something.

Example:
"You don't have to pay through the nose for the latest catwalk fashions, just wait a few weeks then you can find cheap copies on the High Street."