Learning English - Words in the News
29 October, 2008 - Published 13:13 GMT
In the US, the Democratic Party presidential candidate, Barack Obama, is to run a half-hour advertisement on a range of American TV networks tonight. The extensive advertising effort will be followed by a joint rally with Bill Clinton in Florida. Justin Webb reports:
It's not unheard of for American politicians to buy large chunks of television time. The maverick millionaire Ross Perot did it in 1992 and gained respectable audiences.
But, Barack Obama's blitz tonight is audacious. Only one of the major TV networks, ABC, is not running the half-hour film. The Fox network has arranged that the fifth game of the World Series baseball, one of America's biggest sporting events, will be delayed to accommodate the Obama broadcast.
The advertisement has been weeks in the making and Obama campaign will pay several million dollars for the right to have it shown. But the money is a drop in the ocean - they are taking in that sum almost every day.
John McCain cannot afford to put on such a show himself, the fact that he is using to his advantage. Mr McCain told supporters, 'when I am president no-one will delay the start of the World Series with an infomercial'.
Justin Webb, BBC News, Washington
gained respectable audiences
been weeks in the making
a drop in the ocean
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