Learning English - Words in the News
07 April, 2008 - Published 11:20 GMT
Mumbai no honking day
Drivers in Mumbai are being asked to observe a city-wide 'No Honking Day' to mark World Health Day. The initiative is an attempt to educate the business hub's 1.5 million drivers to be more considerate. This report from Karishma Vaswani:
'No Honking Today' is the tag line that Mumbai's traffic police are hoping will convince the city's drivers to avoid using their horns this Monday. They've distributed over a hundred thousand stickers in English and Hindi in an attempt to raise awareness about 'No Honking Day' to Mumbai's car owners, taxi drivers and rickshaw operators.
It's the first time a campaign like this is being held in India and over 800 policemen have been deployed to enforce the initiative, along with 2000 community workers.
Organisers of the campaign say that they'll punish any drivers who are using their horn indiscriminately. Despite those measures though, commuters in the city who were looking for a silent ride into the office this morning would have been sorely disappointed, as honking levels weren't noticeably reduced.
Many say that's because driving in Mumbai without honking is next to impossible. It's one of the only ways to ensure that drivers don't run over pedestrians, and it helps prevent many accidents.
to raise awareness
deployed to enforce the initiative
a silent ride