Learning English - Words in the News 01 June, 2007 - Published 14:01 GMT Motorola to cut 4,000 jobs | ||||||||||||
Motorola, the American electronics manufacturer, is to cut an extra 4,000 jobs in a move to trim costs. It's been losing ground to arch-rival Nokia in the intensely competitive global market for mobile phones. This report from Mark Gregory: If mobile phones were shared out equally, nearly half the world's population would have one. The number of handsets is now close to three billion. But a big market doesn't necessarily mean a profitable one. Competition between rival manufacturers is cut throat in the extreme. There are four big mobile phone makers: Nokia, the market leader, Sony Ericsson, Samsung and Motorola. Currently Motorola is seen as the weakest with relatively high costs and few snazzy new models. The company had already announced 3,500 job cuts. Now it's slashing another 4,000 posts. It's part of a restructuring programme intended to trim operating costs by a billion dollars. The company says its number one priority is restoring profits, not gaining market share at any price. Analysts say Motorola's main problem is Nokia. Nokia ruled the mobile phone roost for many years, then went into something of a decline, but in the last year or two it's come back with a vengeance. Motorola so far at least has been seen as the main victim of Nokia's recent revival. Mark Gregory, BBC shared out equally handsets profitable cut throat in the extreme snazzy slashing to trim operating costs number one priority ruled the mobile phone roost with a vengeance | LATEST STORIES 13 July, 2009 Japan calls for August election 10 July, 2009 Rio Tinto executive accused of bribery 08 July, 2009 How mice went global 03 July, 2009 Schwarzenegger declares budget crisis 01 July, 2009 UK's first atheist summer camp Other Stories | |||||||||||
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