8 July 2013
Andy Murray has won his first Wimbledon title and ended Britain's 77-year wait for a men's tennis champion by beating world number one, Novak Djokovic. His success could lead the way to making him one of the world's highest earning sportsmen.
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Andy Murray will collect £1.6m in prize money for yesterday's victory, but that's a modest sum compared with the amount he could earn now his status as a national sporting hero has been sealed.
According to his manager, Simon Fuller, Murray's victory is no less a triumph than winning the top prize in football. And he's now admired not just as a sportsman but as a personality.
Andy Murray's manager, Simon Fuller:
The public has warmed to Andy. As each year passes they understand him and they warm to him, and I think people got a little insight as to how big a heart he has and how sort of passionate he is about sport and what a truly great guy, and I think that, combined with winning on court, makes for a true superstar.
Murray's already earning £15m over five years from sportswear sponsorship and he was reckoned to be worth a total of £32m even before yesterday's victory.
If he now exploits 'brand Murray' to the full, marketing experts believe, he could earn £15m a year making him one of the highest-earning sportsmen in the world.
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- a modest sum
a fairly small amount of money
well-known person / famous person
money that a company gives to support or encourage someone or something (and sometimes to promote the company giving the money)
uses a situation to get benefit from it