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Last updated at 15:36 BST, Tuesday, 08 April 2014

Episode 45: The Plastic Aubergine

Anna and Paul in the lift

Will Anna manage to pitch her idea successfully to Paul?

Listen to the episode

At Tip Top Trading, the company's computer system has been fixed and Anna seems to have found a new friend in the IT support man. But her main concern now is pitching her new idea for a plastic aubergine, to Paul the boss.

  • Language to use in an 'elevator pitch':

This week's programme focuses on the language that you might use when you have limited time to pitch a new idea, perhaps in a lift or elevator.

Phrases from the programme:

We've come up with an exciting new product.

This fantastic product will be a great addition to table decorations in the cafe and restaurant market.

We can increase efficiency but maintain quality.

By my calculations, we can increase profits by 20%.

I'm confident this new product will be a huge success.

  • Listening Challenge

How much does Anna hope her new product will increase profits by?

The answer is at the end of the pdf transcript.

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