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Last updated at 13:13 GMT, Tuesday, 07 January 2014

Episode 31: Sign on the dotted line

Anna, Denise and Tom

How on earth did Anna and Tom get locked in the stationery cupboard?

Listen to the episode

It's time for Anna to develop Tip Top Trading's European marketing strategy but where should she begin? Her boss, Paul, doesn't have a clue so it's down to Anna to work out what to do. Listen in to find out what her plan is.

  • The language for a marketing strategy

    This week's programme focuses on what to say when you need to develop a strategy for your business.

    Phrases from the programme:

    We've got to compete on price

    We need to price our rivals out of the market

    We need to corner the market

    We need to build good relationships with our customers.

  • Listening Challenge

Paul tells Anna he wants to touch base, what does he mean?

The answer is at the end of the pdf transcript.

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