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Last updated at 12:38 GMT, Thursday, 10 March 2011

Double Winners! British Council ELTons 2011

ELTons 2011

BBC Learning English won two awards at the prestigious ELTons ceremony this year. The ELTons are the British Council's annual awards for innovation in English language teaching. BBC Learning English has won the award previously for The Flatmates and the blogs.

This year's prizes were for two very different but equally innovative products: Rinku's World and BBCe!

Eltons 2011 logo

Rinku's World

Still from Rinku's World

Rinku's World is a ground-breaking, multi-platform, English language teaching cartoon for Bangladeshi learners. Content is accessible via prime-time TV broadcasts, mobile phone, print and web.

It follows the adventures of Rinku, a young Bangladeshi trying to win the affections of his colleague Pinky while struggling to overcome his problems with English. Characters from Rinku's office and home take learners through a madcap journey involving superheroes, gurus, bizarre dream sequences and a cat.

Learning begins by watching the TV animation or perhaps listening to a three-minute mobile audio lesson which is thematically-linked yet standalone. With each audio lesson available at a cost of just 50 paisa (half a pence) per minute, the lessons are affordable to all.

Judge's quote:

"Excellent initiative to bring quality English in a motivating way to a huge population - good fun."


BBCe! promotional images

With 1.2 million listeners a week in Egypt, BBCe! is an engaging FM radio show broadcast in Egypt and across the Arab world.

Presented from London and Cairo in a unique Arabic and English bilingual conversation, themed programmes blend education, entertainment, news and views with opportunities for learning current vocabulary and expressions.

We ask people in London and Cairo the same questions so that listeners get to hear what people in both cities think. BBCe! e for...




BBCe! is supported by a website, podcast and fans have set up a Facebook group.

Judge's quote:

"A good feel, professional, lively, stylish - an interesting blend of L1 and L2 culture - a very effective way of learning English."

 Rinku's World                     BBCe!                     The ELTons

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